Ethnography will bring you as close as you can get to how consumers live, behave, interact with products in their everydayness. You will really experience first hand, what they love about your product and what might be giving them a hard time.

Mobile technology has lifted time and space restrictions of traditional ethnography. Today consumers can share with us their reactions, thoughts, emotions, the moment they are experiencing them, via videos, photos, messages, rendering ethnography an easily accessible methodology with invaluable insights.

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