Type: Qualitative Research

Project Description

Our approach is simple and interactive. It is rooted in the fundamentals: know yourself, your consumer and your competition. True insights are the ingredients of great creative executions. Search for the ingredients that take a chance, that stray from the predictable, that promise unique, compelling executions. We offer customized interactive experiential  Workshops in lieu of successful and creative executions. We are known for getting participants to do creative work rather than sitting and listening to experts talk about it. Our programs come in many formats. They can run as short as 2 hours to 2 days. Workshops are custom designed to fit specific business purposes. A Workshop can be conducted in an independent format (stand-alone basis) or in an integrated format (as part of a broader research program).