In-store interviews

Type: Quantitative Research

Project Description

We conduct interviews in-store when we seek to understand the influences on shoppers at the point of purchase and thus what influences shoppers to make in-store purchase. This form of research has the benefit both of immediacy (the shopper does not have to recall reasons for purchases made several hours or days ago) and reality (the store environment, point of sales displays, packaging and the products themselves are all to hand).